In-House Vibes.
Freelance Flexibility.

You don’t need a full-time design team——you need a creative partner who gets sh*t done. As your fractional designer, I bring the big ideas, brand know-how, and pixel-perfect execution to make your brand look as sharp as it is smart. Launching something new? Leveling up what’s already working? Just need someone who can actually take design off your plate? I’ve got you.

  • Hiring KLSYco as your fractional design partner brings big benefits without the big overhead. You’ll get high-level design support that’s cost-effective, flexible, and tailored to your needs—whether it’s scaling up for a project or tapping into specialized expertise on demand. Think of it as having a creative team in your back pocket, giving you fresh perspectives and freeing you up to focus on what you do best: growing your business.

    GET IN TOUCH

  • I help brands stand out, get noticed, and actually be remembered.

    • Whether you need a brand-new identity—from a killer logo & a full visual system with color palettes, typefaces, and custom graphic elements—or a brand refresh that gives your existing look a bold new attitude, I’ve got you covered.

    • I design editorial layouts, brochures, and other print collateral that people actually want to pick up.

    • I whip up presentations that look sharp and don’t put anyone to sleep.

    • I craft social media graphics that stop the scroll, and emails and landing pages that get clicks.

    • I create packaging that jumps off the shelf, swag and merch people love, and basically anything else that needs to look amazing.

    No cookie-cutter templates, no bland filler—just smart, bold design that makes a statement and feels like you.

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  • To make sure you get the most out of your investment, I offer flexible pricing models designed to fit your budget—whether that’s hourly rates, project-based fees, or retainer packages for ongoing support. I’ll work with you to prioritize needs, streamline the process, and maximize the bang for your buck, so every dollar goes further in elevating your brand.

    GET IN TOUCH

Nootrient

Nootrient

Golden Fire Rescue Wildland Team

Golden Fire Rescue Wildland Team

Poppulo

Poppulo

Basin Fluids

Basin Fluids

Nootrient

Nootrient

Poppulo

Poppulo

Mermaid Pointe

Mermaid Pointe

SO THERE I WAS...

SO THERE I WAS...

FWI | Poppulo Interim Co-Brand

FWI | Poppulo Interim Co-Brand

Nootrient

Nootrient

Poppulo

Poppulo

FWI

FWI

Midwest Manners

Midwest Manners

Poppulo

Poppulo

FWI | Poppulo Interim Co-Brand

FWI | Poppulo Interim Co-Brand

Golden Fire Rescue Wildland Team

Golden Fire Rescue Wildland Team

All The Feels

All The Feels

Midaxo

Midaxo

FWI

FWI

Mermaid Pointe

Mermaid Pointe

Poppulo

Poppulo

feelin’ the love

  • "Kelsey is incredibly professional, always met deadlines, and exceeded our expectations at every turn. She took feedback thoughtfully, brought our brand vision to life beautifully, and even went above and beyond by helping with packaging design and continued support well after the initial project was complete."

    Parth Sureja, COO | CFO

    Nootrient

  • “Kelsey is an exceptional design professional who brings a unique blend of creativity, strategic thinking and operational excellence. She has a sharp eye for detail without losing sight of the bigger picture, ensuring that both tactical and strategic goals are achieved. Her ability to manage competing priorities and deliver under tight deadlines is truly impressive.”

    Vickie Breen, Growth Product Marketing Lead

    Screendragon

  • “Kelsey is an outstanding Design Director. Our teams worked closely in building out global campaigns that were consistently on brand and of quality design, which included marketing collateral, landing pages, assets for webinars, emails, and social media, and our large industry and customer events. She helped lead an incredible re-brand process that established new brand guidelines and brought the concept to life across all marketing elements. She can handle multiple projects at once with grace and brings such a fun energy to the workplace.”

    Susan Trinh, Marketing Director

    Enumerate

  • “Rarely do you get a chance to work with someone over a long period of time and are continually impressed by them. Most people have a “ceiling”. I’ve worked with Kelsey for over 8 years and I’ve never seen her get to a ceiling, nor do I think she has one. Not only did we partner on hundreds (maybe thousands, at this point) of content pieces ranging from sales collateral, ads, and social graphics through ebooks, landing pages and everything else in between, I got to witness Kelsey build a design team from the ground up, create a new brand and define the guidelines, design multiple websites, and lead Poppulo’s overall design direction. And she did all of these things in-stride, quickly, and without dropping any of the “business as usual” projects. Her speed and attention to detail have always impressed me, and that’s been the case for years. Setting aside the sheer amount of quality work I’ve seen her crank out, Kelsey is fun to work with, plain and simple. So, every project we’ve partnered on has been accompanied by a lot of laughs—which in my mind, is pure gold. Kelsey is a strategic design leader that knows how to crank through the day-to-day while moving her team and company in the right direction, and she does it with an attitude and sense of humor that makes people want to partner with her.”

    Mic Wilborn, Director of Content Marketing

    Poppulo (formerly FWI)

  • "Kelsey we get so many compliments on the packaging; it's nuts, everyone loves it!"

    Tala Taheri, CEO

    Nootrient

  • "Kelsey has been an extremely valuable strategic partner on my team for a number of years. Her technical skills in the realm of editorial design far outpace any that I have seen in the industry, balancing simplicity and prioritized detail within a beautiful aesthetic. Without a doubt, her designs directly contributed to increased bookings through better customer engagement with effectively designed presentations, improved RFP shortlist rates through intelligent information layouts, and enhanced employee satisfaction through the creative expression intrinsic in Kelsey’s work. All of this can be made obvious through a single review of her portfolio. Let me instead mention what truly makes Kelsey stand out, her passion for her work and the dedication to the people around her. Kelsey truly cares about the people with whom she works day to day. This concern for others, paired with her internal drive, push her output as an employee to levels I’ve seldom seen. Rarely have I asked an employee to extend their SLA, but Kelsey is capable of completing such a volume of work with an extremely high level of quality, that she often outpaced other project contributions. So much so, that she was able to take on considerable quantities of other work as everyone else caught up. This consistent tenacity made her an indispensable member of our group and company. One that can always be trusted with projects of the highest levels of visibility, one that thirsts for development and constructive feedback, and one I whole heartily recommend with complete faith that she will be successful in any endeavor to which she commits herself."

    Jason Fullen, Director of Customer Success

    Wowza

  • "Kelsey is such a pleasure to work with. She always has positive energy and is willing to help with new projects. She has an incredible sense of urgency, and even when projects don't require it, she exceeds timelines and expectations. Her work is always impressive and her collaboration always teaches me something new!"

    Maggie Callahan, Director of Global Revenue Enablement

    OneTrust

  • "I've had the pleasure of working with Kelsey for the last five years at Poppulo. We’ve closely collaborated on multiple projects, including website and content design, countless graphics for ads, whitepapers, landing pages, etc., and a complete brand redesign. Her versatility, speed, attention to detail, and continuous effort to deliver high-quality work without missing a beat have made her an extremely valuable asset to the team. I’m lucky to have had the opportunity to work with such a talented designer who always comes to work with a positive attitude and brings fun energy to the team."

    Christine Kendall, Content Marketing Manager

    Poppulo (formerly FWI)

  • "Kelsey, you rock! Thank you so much for getting this to me, it’s perfect."

    Jeff Russell, CEO

    EVOLVE

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Let’s do this

Got a project that needs a spark (or a full-on creative fire)? You’re in the right place. I’m here to turn “I think we need something...” into “Whoa, this is exactly what we needed.” Whether you’ve got a clear vision or just a messy idea on a napkin, I’ll help bring it to life with smart, eye-catching design. When you’re ready to dive in, just reach out—I’d love to hear what you’re working on!